Herr And Advertising

Statistics can prove anything, anything at all, if they are manipulated right. And I believe researcher Paul Herr has done just that in his report which will appear next month in the Journal of Consumer Research.

His thesis is that although stuningly beautiful models who exude sex appeal routinely peddle products for advertising purposes, their beauty and appeal are less convincing if they are promoting high-end products such as computors, high-speed dedicated gateways and ipods.

Gimme a break. Paul Herr would convince us that we were back in the 50's when it was believed that women's intellectual powers extended only to reading cookbooks.

Herr's marketing research appears to be sexually biased and his "statistics" prove only that Herr is a skillful manipulator.
Herr And Advertising © 2006 Chaeli Lee Sullivan