Trumped Up Charge

A strumpet with a trumpet and a tycoon on a bassoon couldn't have produced more publicity than the Trump-Stewart spat.

It's a great publicity stunt.

What better puff for two mediocre TV features ( Trump's Apprentice and Stewart's syndicated Martha ) than to pit a cloistered hoosegow moll against a dynamic real-estate tycoon, spotlight their lover's spat and plug both shows?

Trump's Apprentice, going into its 5th season, needs all the promotion it can get, and Stewart's Living Omnimedia, Inc. needed a stock boost.

So . . . the tub-thumping duo put their heads together and came up with a great advertising gimmick.

Martha Stewart isn't your ordinary mop-squeezer and Trump is more than the monosyllabic schnook he plays on TV. Ya gotta hand it to these two megastars for their seed and spike tactics to bolster the ratings of two floundering shows.
Trumped Up Charge © 2006 Chaeli Lee Sullivan